Heatmap Analytics im CRM visualisiert Nutzerinteraktionen durch farbcodierte Darstellungen von Activity Intensity. Diese Technik tracked Clicks, Scrolls, Mouse Movements und Attention Patterns. Click Heatmaps zeigen Popular Elements. Scroll Maps revealed Content Engagement. Movement Heatmaps tracked Navigation Patterns. Time-based Heatmaps showed Temporal Variations. Segment-specific Heatmaps compared User Groups. Mobile Heatmaps analyzed Touch Interactions. Form Analytics highlighted Problem Fields. Rage Click Detection identified Frustration Points. A/B Testing Heatmaps compared Variations. Conversion Heatmaps correlated Activity mit Success. Dies führt zu optimierten User Interfaces, verbesserter User Experience und datengesteuerten Design Decisions.
