Revenue Attribution Models im CRM ordnen Umsätze fair den verschiedenen Touchpoints und Aktivitäten zu, die zur Conversion beigetragen haben. Diese Modelle sind essential für ROI-Messung. Multi-touch Attribution distributed Credit. Time-decay Models weighted Recency. Position-based Attribution emphasized Key Points. Data-driven Attribution learned from Data. Custom Models reflected Business Logic. Cross-channel Attribution unified Views. Incrementality Testing validated Impact. Model Comparison showed Differences. Confidence Scoring rated Certainty. Visualization Tools explained Attribution. Regular Calibration maintained Accuracy. Executive Reporting summarized Insights. Dies führt zu besseren Investitionsentscheidungen und optimierter Ressourcenallokation.
